The emergence of Nike as a streetwear brand

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Those that know me, understand my tomboy tendencies, a lifetime of growing up in a small country town it was a necessity for me to work on my birds nest hair and never brush it – adding a cap made it all better, wear 4 day old t-shirts with stains, and to of course make sure I was fully prepared to race any boy that dared me with bangin’ kicks on my feet! It was all about the image after all and as a girl that dressed like a boy…the more boyish, the better! While friends wore Apple Pie lace ups and sandals with socks, here I was trying to ruin my sneakers by scuffing them across the bitumen so I could get the new season. As luck would have it though, I grew up and my outfits matured…however the tomboy style seemed to follow me through, now I am still found wearing ripped jeans, a simple white tee and of course, comfortable sneaks on those casual fridays! But it’s just that much more sophisticated and socially acceptable.

The emergence of Nike as a streetwear brand is so prominent for 2014 and going forward into many more years. Wearing Nikes is definitely nothing different in the every day world, but with this Sportsluxe and street vibe slamming it’s prominent mark in the fashion world Nikes are now worn by an abundance of people, and not just your everyday fitness or sports buff down the gym or on the tracks, because with street wear really taking a stand on what’s on trend right now, comfort AND style are now mashed together bringing a sense of street/sport into our lives.


Obviously for someone like me, this is like Banksy art on a blank wall, it just works for me, the fact that all of a sudden I can look girly AND a little bit edgy tomboy at the same time, whilst being comfortable, I’m sorry what? This is even possible? Socially acceptable attire and on trend pieces is certainly not something that I live by at all, in fact if anything I always find myself a few seasons behind and sometimes sporadically seasons ahead in my style. But considering runways and magazines have taken hold of the sport/street fashion by the laces, wearing Nikes with a skirt NOW doesn’t look sloppy at all – when styled well, it’s on edge and supreme to street wear fashion.

I have a few tips on how to bring Nikes into your wardrobe and use Nike as a streetwear brand, because as I say, sometimes it’s a little hard to pull pieces together with something that you’re SO used to throwing on with lycra pants and a crop top when going for a run!

Start with your basic black/white Nikes, the Nike Air Max Thea is not only amazing to throw on for all your fitness regimes but straight after it goes with any other outfit you want to put together. Think Black high waisted skinny jeans, a simple Nike crop (here) and some long silver necklaces.


The Nike Dunk Sky Hi’s are amazing for throwing together a more going out look, they’re a tad more flashy with the wedge, some black high waisted shorts, a black tight tee and a white bralet works perfectly for this look.

Air Max Lunar1’s are vibrant and brightly coloured, they work well with a black pencil skirt, add a little bit of mesh with a bomber jacket and a simple tee.


The BEST thing about wearing Nike’s with your outfits, you can afford to go a little more basic and simplistic and let the kicks to the talking! Who are we to scoff at this? If you can battle in some amazing kicks to an outfit with the obvious TICK of approval, then why not…Just do it?

Head to asos HERE for all your Nike streetwear pieces or click the links above to be taken to each piece.

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